Content, management, system: the construction of a CMS evaluation prototype from communicative perspectives

However, ask any group of web-site managers or IT staffs, and they will tell you – after investing in applications and services over the past few years – that they still often find themselves drowning in the mass of critical supporting content that lies beneath everything they are doing online. Just like what the chart shows below (CHART 1.01), as the volume of digital data/content and the complexity of organization increase, the efficiency of IT team and system declines. Though this contradict seems to be a common sense to most of us, to understand how these contradictories all came about is still a good start point for our exploration on the competitive advantages of content management systems and the concepts behind.